Increase Customer Loyalty
We propose methods by which you can overcome prevailing issues in order to increase your customers’ loyalty to the company’s products and services.
Are you currently plagued with the following issues?
You want to increase the quantity of new customers.
You want to earn the customers’ trust and win repeating customers.
You want to increase customers gained through word of mouth by improving customer loyalty.
It is a common notion that customers who are highly satisfied with your products and services will recount their great experience with 5 other people. Meanwhile, customers who are dissatisfied with your products and services will complain about their dissatisfaction to 9 people.
Pareto’s Principle (The 80-20 Rule) states that "80% of your business sales come from 20% of your clients.”
Therefore increasing the satisfaction level of those who avail of your products and services will also help develop customer loyalty.
The relationship between customer satisfaction and customer loyalty is shown in this diagram:
Constantly think about customer loyalty and continuously take appropriate actions to increase customer satisfaction. Lots of satisfied customers will lead to an increase in sales. Consequently, increased sales will lead to an increase in profit.
All these have a cascading effect. Therefore, more profit is generated with more repeating customers and greater customer loyalty.
The Cost of Getting New Customers is 5 times Greater than the Cost of Maintaining an Existing Customer
After spending so much money on getting your customers to visit or purchase from your website, can you construe that your customers happy?
The users who visit your website have a variety of needs. Some may require product information support, while some may seek out information on recruitment. We take care of those concerns by Landing Page Optimization (LPO). By specifically directing the user to their required information, we give these users a degree of satisfaction. This will lead to an increase in users’ loyalty to your website.
The Key Element in Improving the Number of Repeated Customers is in Employing a User’s Point of View
Traditionally, companies try to augment the level of customer loyalty and the number of repeating customers by taking actions such as sending out e-mail notifications or Thank You e-mails to the clients.
Normally, these e-mails take on this standard format:
| Subject: |
Discounts, benefits, promotions, news |
| 1st line: |
Customer name |
| 2nd line: |
Greeting |
| Body: |
Information about the company, sales, new products/service or upcoming products/services |
| Closing: |
Company name and contact number |
|
Notice that only that the information that the company deems to be essential are relayed to the customers. This traditional communication process is one-way, wherein the company is the sender and the customers are merely receivers.
It is crucial to utilize the user’s point of view when relaying messages to the client. You have to put yourself in the user’s shoes and think about what they need, the inconvenience they may encounter or the information that you may have failed to provide. Thinking using the users’ perspective will help increase the chances of returning clients.
The illustration below shows the perspectives of the seller (company) and
the buyer (user):
Viral Marketing, Also Known as Word-Of-Mouth Marketing, is a Very Powerful Promotion Tool, with Zero Costs
A closer look at people’s behaviour reveals that when people are satisfied with a specific product or service, they usually recommend it to their friends or families. Then their friends and families will, in turn, advocate these products and services to people they know. This is how viral marketing works. Therefore, increased customer satisfaction leads to customer loyalty. These loyal customers will be the ones to spread the word about your products and services to their friends, families or acquaintances. Many companies and businesses employ viral marketing to increase customer loyalty.
Indeed, 70% of the people initiate others to purchase a product or avail of a service by persuade them to buy a certain product or try out a specific service. These people are called “Influencers”. Influencers are very good at convincing and persuading other users to purchase or try your products and services.
Stylez utilizes blogs, SNS sites, community sites and other consumer-generated media (CGM) for an effective influencer marketing.
Private Investigator Interactivez Portal
Clinic Interactivez Portal
Home Design Interactivez Portal
Spa Interactivez Portal
